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January 2, 2011: International News From the Field

on Sun, 01/02/2011 - 19:40

2 January: On December 20th, the Corporation for National and Community Service released “My American Story,” a series of television public service announcements that feature ordinary Americans who are tackling problems in their communities through volunteering. From an Iraqi war veteran who serves with AmeriCorps helping fellow soldiers readjust to civilian life, to an RSVP volunteer who uses his life experience to help youth on probation; the spots show the power of people to improve lives and strengthen communities. Visit Serve.gov to watch the videos (there are also tips to help you get your local television stations to air the PSAs).

In addition to the PSAs in English and Spanish, there are also 12 short videos showcasing the value of service. The site further encourages organizations and individual volunteers to share your own stories or submit a video.   

The goal of the project is to increase volunteering – once again putting effort into a general recruitment campaign despite the poor track record of previous similar efforts (the issue is not getting Americans to volunteer; it’s getting organizations to welcome them into meaningful roles). However, these spots provide some well-done and diverse testimonials that organizations can use to celebrate volunteering in various ways.

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