Social Entrepreneurship

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Volunteers Prove the Printed Book is Not Dead. It’s Free.

Submitted by Tristan Dahn
on Mon, 01/16/2012 - 20:28

Situated on a small side street off of a busy commercial lane is an unassuming warehouse.  Inside, however, one finds a bustling scene.  Community members, such as libraries, publishers, authors, and individuals, drop off donations of unwanted books, while volunteers sort them and shelve them.   Everyone is welcome to come during open hours to take as many as they’d like, for free.

The “Spark Plug Theory” of Volunteer Recruitment

Submitted by Susan J Ellis
on Thu, 12/29/2011 - 16:08

It’s always fun to apply theories from one field to a completely different one.  In an online Bloomberg Businessweek article, "The Spark Plug Theory of Marketing,"  author Steve McKee notes that many business ads fail because “companies cram too much into them trying to make their case, or expect that they can open and close the sale in one fell swoop. The best advertising is like a spark plug that leaves a small gap for the audience to fill in for themselves . . .

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