Volunteer Management Ideas

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Nonprofit Spark Radio Interview Makes Great Advocacy Tool for Volunteer Resource Managers

Submitted by Cara Thenot
on Tue, 01/24/2012 - 16:43

Thanks to Nonprofit Spark, an online radio show for new or emerging non-profits, volunteer resource managers have a new tool for garnering attention to the importance of volunteer involvement in their organizations. The January 23rd show, “The Case for Strategic Volunteerism in Your Non-profit,” makes a compelling case for being as strategic about involving volunteers as nonprofits are about other management issues such as fundraising.

Do 4 UK Charities Have Volunteer Work Worthy of a Duchess? Do You?

Submitted by Cara Thenot
on Wed, 01/11/2012 - 20:24

The Duchess of Cambridge, Kate Middleton, announced four charities for which she will serve as honorary patron, as the BBC reporrted on January 04, 2012.  Coming up second fiddle in this story was her decision to volunteer in person for her local Scout Association.

So many questions arise here from a volunteer management perspective: Why must Kate’s volunteering role be presented as an afterthought to her patronage? Won’t she garner the same spotlight/media attention for the Scout Association? Does anyone else view her volunteering choice as the role that’s perhaps closer to her heart?

The “Spark Plug Theory” of Volunteer Recruitment

Submitted by Susan J Ellis
on Thu, 12/29/2011 - 16:08

It’s always fun to apply theories from one field to a completely different one.  In an online Bloomberg Businessweek article, "The Spark Plug Theory of Marketing,"  author Steve McKee notes that many business ads fail because “companies cram too much into them trying to make their case, or expect that they can open and close the sale in one fell swoop. The best advertising is like a spark plug that leaves a small gap for the audience to fill in for themselves . . .

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